Is SEO Better Than Google Ads? (It Is! Learn Why)
85% of people click on the first organic link, ignoring all the ads. That’s enough incentive to decide on which marketing strategy you should take. Learn why long-term SEO strategies are better than paid ads.
Getting your business to the top of Google’s search page is a complicated job that very few companies can succeed in. The competition is harsh and not every business is equipped to handle the long-term efforts required to stay at the top, that’s why a lot of them choose to take the paid ads shortcut.
Paid Ads, Instant But Ephemeral
Similar to what you get from the Internet-Driven Sales System, paid ads have some good short-term benefits, like instant visibility and precise targeting, which can be very useful when promoting some short-term offers.
But as the statistics show, unlike the Internet-Driven Sales System, paying for ads is not the ultimate answer. From the client’s perspective; people tend to prefer organic results, as they consider them to be more reliable and more trustworthy. Whereas sponsored results are not; anyone can pay for an ad and put themselves up there regardless of their track record in the business.
From the company’s perspective, ads can be extremely expensive, the bottom line depends on:
- The time frame
- The geographic radius you’re operating in
- The keywords you’re competing on
But the worst part is that the ads are only there as long as you’re still paying for them. Once that stops, your domain will vanish from search results almost entirely.
SEO, The Power of Organic Visibility
Developers of the Internet-Driven Sales System argue that a good SEO strategy can achieve all the benefits that you get from paid ads plus a lot more. But before we can get into the details, let’s first agree that doing it without prior experience is time & energy-consuming and doesn’t always yield the desired results. If you’re motivated enough, go for it! It’s a fun and enriching experience, trust me, there’s nothing like the satisfaction you get from seeing your business name on the first page after weeks of hard work.
On a more professional level, you should consider that the internet and search engine field has gone through so many developments. And now we find companies that are completely dedicated to developing and implementing effective SEO strategies. You, as a savvy business owner, you should check the benefits of such a strategy before making a final decision.
Search Engine Optimization focuses on improving your website’s organic search rankings. And these are some reasons why it is often favored:
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Long-term Visibility
By optimizing your website’s content and structure, SEO aims to secure high organic rankings on search engine result pages (SERPs). Once achieved, these rankings can provide sustained visibility for an extended period, even without ongoing investments. Unlike Google Ads, which requires continuous payments to display your ads, SEO offers a long-term and cost-effective solution.
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Trust and Credibility
Users are susceptible to trusting organic search results a lot more than paid advertisements. Ranking highly in organic listings conveys a sense of credibility and authority, enhancing user perception of your brand. This trust factor can positively impact your website’s click-through rates and conversion rates.
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Broader Reach
SEO allows your website to capture a wider audience. Unlike Google Ads, which target specific keywords or demographics, SEO can attract visitors through a variety of relevant search queries. This broader reach increases your chances of connecting with potential customers who may be searching for related topics.
Striking the Right Balance
While SEO and Google Ads have distinct advantages, it’s important to note that they are not mutually exclusive. In fact, combining both strategies can yield powerful results. By leveraging SEO for long-term visibility and credibility and using Google Ads for instant visibility and precise targeting, you can create a comprehensive digital marketing approach.