There are many options when it comes to marketing your business online. You may have even tried a few or attempted to take it on yourself. If you are still struggling to move the needle and ‘get your marketing right’, perhaps it’s time to put the marketing experts in the gas, oil, and diesel industry to work for you! Kindly fill out our form to receive a complimentary digital marketing review where you will see, on paper, exactly what you need to do in order lead the field digitally, once-and-for-all. We sincerely hope to have the opportunity to meet you. – The Gas Oil Diesel SEO Team

Gas Oil Diesel SEO LLC
Silk Mill Executive Offices
8 Silk Mill Drive, Suite 201
Hawley, PA 18451

Phone: 1-877-275-0223



Gas Oil Diesel SEO

How do I create a funnel for my website? – Optimize Your Conversion Process

Attracting potential customers is one thing, but getting them to actually commit is a different story. Learn the secrets of turning visitors into buyers.

In today’s digital landscape, having a well-designed conversion-based website is essential for any business looking to attract and convert potential customers. One effective strategy to achieve this is by creating an optimized website funnel. What is that? Simply put, it’s the process of guiding visitors from the research and browsing stage to the commitment and buying stage. Let’s explore the fundamentals of a conversion-based website funnel and provide insights on how to optimize your conversion process.

What is a Website Funnel?

A website funnel serves as the beginning of the sales funnel for website visitors. It is one of the main pillars of the Internet-Driven Sales System Its primary goal is to convert visitors into leads, permitting you to market to them. The key to a successful website funnel lies in attracting a large number of visitors and guiding them toward conversion.

  • Catering to Different User Types

    While some users may be seeking immediate services and contact you directly, the majority will likely be conducting research about your company. For the latter group, it is crucial to provide a single message and a clear path to follow; a focused and linear user experience, with no distractions or secondary pathways. Just a clear trail of virtual breadcrumbs leading closer to conversion.

  • Building Curiosity and Trust

    To engage visitors and encourage them to progress through the funnel, you need to create an effective user experience. Provide a compelling reason for visitors to continue their journey and move to the next stage. By nurturing curiosity at each step, you increase the likelihood of conversions.

How to Build a Conversion-Based Website Funnel?

Now, let’s delve into the key components of a conversion-based website funnel. Understanding these elements will help you optimize your conversion process and improve your website’s performance.

  • Clear Calls to Action:

    To guide visitors through your funnel, it is crucial to have clear calls to action (CTAs) on your website. These CTAs should direct users to watch an introductory video or a video sales letter, which we’ll discuss shortly. By clearly indicating the desired action, you make it easier for visitors to engage with your content.

    Video Sales Letter:

    A powerful tool in the website funnel is the video sales letter (VSL). The VSL follows a specific formula to capture the attention and interest of your audience. It typically includes the following elements:

    • Bold Statement: The VSL starts with a captivating headline or statement that grabs the viewer’s attention.
    • Problem Definition: Clearly define the problem your product or service solves, addressing the pain points your target audience experiences.
    • Problem Agitation: Emphasize the negative consequences of not solving the problem, highlighting the importance of taking action.
    • Solution Presentation: Introduce your solution and explain why it is the best option available. Highlight the unique value your company provides.
    • Social Proof: Include social credit elements such as testimonials, media mentions, and publications to build trust and credibility.
    • Primary and Secondary Calls to Action: Present a primary call to action, such as a direct contact option, and a secondary call to action, such as offering an informative keynote presentation or a webinar.
  • Keynote Presentation:

    The informative keynote presentation, usually offered as a pre-recorded webinar, aims to provide additional value to your visitors. By giving away valuable insights and information, you further engage them while nurturing their curiosity. To access the full presentation, visitors are prompted to fill out a form, permitting you to market to them.

Creating an effective website funnel is crucial for optimizing your conversion process and maximizing the potential of your website. By understanding the fundamentals and implementing strategies like clear CTAs, compelling VSLs, and valuable keynote presentations, you can guide visitors smoothly through the funnel and convert them into leads. Remember to continuously test and optimize your funnel to improve its performance and achieve higher conversion rates.